The artworks of the student community of Westminister Fashion has brought out a tabloid featuring their new runway collections. This is the third time that they have chosen to have newsprint. It also shows off the 2015 Runway Collection in the form of classical illustrations. Along with that they also publish the work portfolio and fashion illustrations of student’s.
They believe tabloids to be the perfect medium for them as the students finish their illustrations only days prior to printing and the this pace and immediacy that the newspaper carries is the essence of the industry of fashion. At the same time it is also vital that the designs that are printed should be the exact version of what the model wears in the runway. The university also stresses on the importance of having their students presenting their work as 2D designs.
The university had 36 students graduating this year, which means that each student would get two pages to display their art work. The university also ensures that the students get a lot of exposure through various internships with the likes of established fashion icons like Marc Jacobs, Alexander Mcqueen, Jeremey Scott and Christian Dior. The students come back with these enriching experiences and it is vividly reflected in their work showcasing the aesthetical beauty.
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In the midst of the city of London there is an artisan café, named Iris &June, they are not just known for their mind-blowing menu and addicting coffee, but what made them stand out is a classic tabloid they printed out as a thank you note for their customers. They undertook this publication to mark the café turning one. The owners considered it to be a special way to appreciate the local crowd and acquaintances who has always been extremely supportive. The Café also symbolises the celebration of living, culture and art.
They opened in April 2014 with a mouth-watering menu, addictive coffee and excellent customer service, and the owners want the café to stand out as a symbol of culture in years to come. They also see the publication as a medium to express their stand on various issues, and what makes them stand out from a normal coffee shop. They also have some of their suppliers featured in the magazine talking about the market and the difficulties in survival amidst all the competition without any compromise on the quality of service.
The restaurant, which is named after two of owner’s grandmother’s also feature special delicacies made on closely guarded family recipes. The owners say how they have regular customers who come there only to savour those and sometimes it becomes really difficult to manage the rush during peek hours and also during the holiday season. They distributed the copies of tabloids at the London Coffee festival and also at St James and Victoria stations. They are also hoping to extend the distribution to offices nearby and the neighbouring homes.